Mark Fitz
In recent years, the advertising market in India has seen an unprecedented boom largely because of start-ups operating from various parts of the Asia. Many are headquartered in India and their inception has been in or after 2020. These start-ups are utilizing emerging technological advancements to innovate and re-imagine the advertising industry. This article features a selection of promising start-ups that are on the rise in the advertising industry in Asia.
India, as a country with a rapid online adoption, has seen a significant surge in the amount of digital advertising. Indian start-ups in the advertising industry are not only changing the traditional modes of advertising but also using intelligent technologies to reach out to their audience. From influencer marketing platforms connecting brands to social media influencers, to introducing customer data-led marketing intelligence platforms, this generation of start-ups is altering the landscape of the advertising industry.
Each of these start-ups brings specialization in different areas of advertising, making the market more diverse and robust. They are reshaping and constantly pushing boundaries in advertising and marketing, while underscoring the country’s growing tech capabilities. Let’s delve into these trailblazers and their contributions to advertising in India.
ProfitWheel
Located in Mumbai, Maharashtra, ProfitWheel is an advertising and marketing start-up that was founded by Aman Khanna, Gautam Mehra and Vivek Bhargava. It focuses on developing a customer data-led marketing intelligence platform for the new direct-to-consumer world. Their aim is to make digital advertising more effective by finding and winning the most profitable customers.
Wobb
Wobb, based in Gurgaon, Haryana, is a leading Influencer marketing platform that connects brands with social media influencers. Founded by Ishan Jindal, Wobb is being recognized for its innovative approach in digital advertising.
The Juice
Indianapolis, Indiana based-The Juice is a business-to-business content discovery platform for marketing and sales-related content. Their unique approach to advertising has been gaining traction in the market and continues to revolutionize traditional methods of advertising.
The Fan’s Place
The Fan’s Place is a software as a service platform that enables businesses to better engage their customers in fantasy sports contests. They are targeting the restaurant and bar industry to provide these businesses with a unique way to engage and drive customer loyalty. It was founded in 2020 and is located in Indianapolis, Indiana.
WiserNotify
WiserNotify, based in Surat, Gujarat, aims to redefine how brands connect and engage with their customers online. More about their innovative strategies and approach is expected to come.
Liftify
Reputed as a one-stop solution, Liftify based in Carmel, Indiana, has been providing innovative solutions to businesses seeking marketing and promotion on various platforms.
Brandlution
Brandlution, founded by Hewad Niazai, is headquartered in Bengaluru, Karnataka. They have been outstanding in advertising, film production, marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, and Web Development.
The Alien – UI UX Agency
Founded by Kavin K., The Alien – UI UX Agency claims to provide a unique solution needed in the digital space. When it comes to design and digital marketing, their tailored framework has proven effective in solving unique customer issues.
Build Brand Better
Build Brand Better located in New Delhi, Delhi, has a commendable reputation for providing Online Reputation services (ORM) to brands for maintaining an excellent reputation. The team at Build Brand Better delivers unsurpassed ORM services to their clients, focusing on creating a positive online presence for them and safeguarding them from any potential online threats.
Xtreme Digital
Founded by Himanshu Choudhary, Xtreme Digital based in Mohali, Punjab, is an entertainment consultancy, production, and content advertising firm that produces and promotes entertainment. They are recognized for their 360-degree approach to content promotion and content production.
Intentify
Intentify, located in Hyderabad, Andhra Pradesh, and founded by Zaid Ahmed has quickly grown into one of the fastest-growing digital advertising agencies in South Asia. They specialize in promoting brands through paid media strategies especially influencer marketing & PPC.
These Indian start-ups are revolutionizing sectors of advertising and catapulting India’s tech prowess to new heights. With continued growth and momentum, they are sure to redefine the scope of the industry in the years to come. Asia certainly seems to be the new hotbed for digital advertising disruption.
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