Dr. Tuong-Minh (Clāra) Ly-Le: Our mission is to empower PR leadership, elevate the professionalism of the industry, and make a lasting impact in the world of PR and marketing communication.

August 4, 2023
by

A quick introduction about what your company does/your values/mission.

EloQ Communications is a leading public relations (PR) and marketing agency based in Vietnam. Our mission is to empower PR leadership, elevate the professionalism of the industry, and make a lasting impact in the world of PR and marketing communication.

We specialize in serving multinational companies in Vietnam, acting as their local partner and bridging the communication gap between them and Vietnamese consumers. Our unique approach combines local expertise with global standards, allowing us to provide comprehensive and tailored strategies that resonate with the target audience.

At EloQ, we value ethics, transparency, and diversity. We prioritize building strong relationships with our clients, understanding their unique needs, and delivering customized solutions. We believe in the power of effective communication and collaboration, both within our team and with our clients.

Our team consists of passionate and talented professionals who are dedicated to delivering exceptional results. We continuously invest in our team’s professional development, staying updated with industry trends and embracing emerging technologies.

In a nutshell, we are a PR and marketing agency with a vision of empowering PR leadership and driving positive change in the industry. We are committed to providing top-notch services, fostering strong relationships, and making a meaningful impact in the world of PR and marketing communication.

Tell us about yourself?

My background in the PR and communications industry spans over a decade, during which I have gained invaluable experience and expertise. I embarked on this journey with a strong desire to make a lasting impact and elevate the professionalism of the PR industry, particularly in my home country of Vietnam and the broader Southeast Asian region.

Formal education in the West, including immersive experiences in the United States and Australia, provided me with a solid foundation in PR and marketing. However, my true calling was to develop my career in Vietnam and put the country’s name on the global PR map. I wanted to challenge the conventional norms of the industry and redefine what PR could achieve.

My deep-rooted motivation stems from a passion for making a positive impact and empowering PR practitioners. I firmly believe in providing hands-on learning opportunities, fostering a sense of pride among the next generation of PR professionals, and promoting ethical standards in our work. These aspirations led me to found EloQ Communications, an agency that bridges the gap between international clients and the Vietnamese market, while advocating for diversity and inclusivity.

My journey in PR is driven by the desire to create change, challenge the status quo, and empower others to thrive in this dynamic industry. I am committed to shaping the future of PR leadership, both in Vietnam and beyond, and inspiring others to join me on this path of making a meaningful impact in the world of communications.

If you could go back in time a year or two, what piece of advice would you give yourself?

If I could go back in time a year or two, there is one piece of advice that I would give myself: “Embrace flexibility and adaptability in the face of unforeseen challenges.”

As a leader in the PR industry, it is crucial to recognize that change is inevitable and being prepared to navigate through it is essential. Looking back on my journey of empowering PR leadership, I have encountered unexpected obstacles that required quick thinking and adaptability.

I would remind myself that change presents opportunities for growth and innovation. Instead of resisting or being discouraged by unexpected shifts, I would encourage myself to embrace them as catalysts for improvement. I would remind myself to remain agile, open-minded, and resilient in the face of adversity.

This advice would serve as a constant reminder to approach challenges with a positive mindset, seeking creative solutions and turning obstacles into stepping stones for success. By embracing flexibility and adaptability, I would empower myself to navigate through uncertain times with confidence and emerge stronger as a leader in the PR industry.

What problem does your business solve?

At EloQ Communications, we solve the problem of bridging the communication gap between multinational companies and the Vietnamese market. Our agency serves as the local partner for these brands, providing expertise in navigating local business practices, cultural nuances, and target audience preferences.

One of the key challenges that our clients face is effectively adapting their key messages and engaging with the local media while respecting diversity in all forms. Our role is to advise and guide them in crafting communication strategies that resonate with the Vietnamese audience, ensuring their messages are understood and well-received.

Additionally, we address the need for reliable and professional PR and marketing services in Vietnam and Southeast Asia. With our comprehensive range of services, from traditional PR to digital strategies, we provide clients with the tools and expertise to cut through the noise and achieve their business objectives.

By offering personalized, tailored solutions and leveraging our deep understanding of the local landscape, we empower our clients to overcome communication challenges, enhance their brand reputation, and establish a strong presence in the Vietnamese market. At EloQ Communications, we are dedicated to solving these problems and helping our clients succeed in their PR and marketing efforts.

What is the inspiration behind your business?

The inspiration behind my business, EloQ Communications, stems from my deep-rooted desire to develop my career in my home country of Vietnam and elevate the professionalism of the PR industry in Southeast Asia. I was motivated to put Vietnam’s name on the global PR map and challenge conventional norms in the industry.

The problem I am trying to solve is the communication gap that multinational companies often face when entering the Vietnamese market. I recognized the immense potential of Vietnam’s PR and communications services and aimed to bridge this gap, providing international brands with a local partner who understands the unique business practices, cultural nuances, and target audience approaches in Vietnam.

I am dedicated to empowering PR practitioners and fostering a sense of pride in the next generation of professionals. By providing hands-on learning opportunities, elevating professionalism, and promoting ethical standards, I aim to transform the perception of the PR industry in Vietnam and Southeast Asia.

Ultimately, my inspiration and the problem I am trying to solve revolve around empowering PR leadership, connecting international brands with the Vietnamese market, and making a lasting impact in the industry.

What is your magic sauce?

At EloQ Communications, our magic sauce lies in our unique approach to PR and marketing, which sets us apart from the competition. Here’s an outline of our magic sauce:

Local Expertise with Global Standards: Our deep understanding of the Vietnamese market, coupled with our knowledge of global PR standards, allows us to provide a comprehensive and tailored approach to our clients. We leverage our local insights to craft effective strategies that resonate with the target audience, while also adhering to international best practices.

Integrated and Innovative Solutions: We go beyond traditional PR practices by offering integrated marketing communications (IMC) services. We understand the importance of combining PR with digital strategies to maximize reach and engagement. Our ability to seamlessly blend traditional and digital approaches sets us apart and ensures that our clients’ messages are effectively communicated across various channels.

Commitment to Ethical Standards: Ethics and integrity are at the core of our business. We adhere to strict ethical practices and prioritize transparency in all our communications. Our commitment to ethical standards builds trust with our clients and stakeholders, setting us apart from competitors who may overlook these crucial aspects.

Passionate and Engaged Team: Our team is the backbone of our success. We have a passionate and diverse group of professionals who are committed to delivering exceptional results. Our team members are continuously honing their skills and staying updated with industry trends, allowing us to provide cutting-edge solutions to our clients.

Personalized Approach and Client Satisfaction: We prioritize building strong relationships with our clients, understanding their unique needs, and delivering customized solutions. Our personalized approach ensures that we meet and exceed our clients’ expectations, fostering long-term partnerships and client satisfaction.

I strongly believe that these elements differentiate us from the competition and enable us to empower PR leadership while delivering exceptional results for our clients.

What is the plan for the next 5 years? What do you want to achieve?

In the next five years, my plan for EloQ Communications is to solidify our position as a leading PR and marketing agency, not only in Vietnam but also in the Southeast Asian region. I envision us becoming a go-to agency for international brands seeking to establish a strong presence in the Vietnamese market and beyond.

To achieve this, we will focus on several key areas.Our plan for the next five years is to grow our client base, invest in our team’s development, leverage technology and innovation, and become a trusted and influential PR agency in the region. By achieving these goals, we will fulfill our vision of empowering PR leadership and making a lasting impact in the industry.

What is the biggest challenge you’ve faced so far?

The biggest challenge I’ve faced so far in my journey of empowering PR leadership has been the need to change course and adapt to unexpected circumstances. One of the major issues I encountered was the lack of recognition and resources available for PR professionals in Vietnam and Southeast Asia. This presented a significant obstacle in my efforts to elevate the professionalism of the industry and put Vietnam’s PR services on the global map.

To overcome this challenge, I had to navigate through uncharted territory and forge my own path. I recognized the importance of building a strong team with a shared vision and passion for making a difference. Together, we focused on delivering exceptional results and providing top-notch services to our clients, gradually earning recognition and credibility within the industry.

Additionally, I had to change course by expanding our services beyond traditional PR and embracing digital strategies. This shift was necessary to stay relevant and address the changing needs and preferences of our clients in the digital age. It required continuous learning, staying updated with industry trends, and investing in the professional development of our team.

Throughout this journey, I have learned that being adaptable, resilient, and willing to change course is crucial in overcoming challenges. It has been a continuous process of refining our approach, seeking innovative solutions, and seizing opportunities to make a meaningful impact in the PR industry.

How do people get involved/buy into your vision?

People can get involved and buy into my vision by understanding the value and impact of empowering PR leadership and the significance of elevating the PR industry in Vietnam and Southeast Asia. I believe in leading by example and showcasing the tangible results we have achieved at EloQ Communications.

I invite individuals and organizations who share our passion for making a difference in the PR industry to reach out and collaborate with us. This includes aspiring PR professionals who are eager to learn and contribute to the field, multinational companies seeking to establish their presence in Vietnam and Southeast Asia, and industry associations or influencers who want to join hands in driving positive change.

To work with us, interested parties can connect with us through our website, social media channels, or directly through email. We offer a range of PR and marketing services, including strategic planning, media relations, social media management, digital marketing, and event planning. Our team is dedicated to delivering customized solutions and providing exceptional support to help clients achieve their goals.

I am excited to connect with individuals and organizations who are passionate about empowering PR leadership, driving industry change, and making a lasting impact. Together, we can shape the future of the PR industry in Vietnam and Southeast Asia and create a thriving environment for PR professionals to thrive.

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