If you are looking for ways that can help you convert more prospects, then video marketing can be a great option for your sales team. Video marketing is highly effective and can provide you with many different ways to convert prospects into purchasers.
Converting prospects into clients is an essential yet difficult task for any type of business. You will need to showcase that you understand their business, pain points and are able to provide the right solution. One of the best ways to promote these in an effective way is through video marketing.
What is Video Marketing?
Video marketing is utilizing videos to reach your target audience and promote your brand, product, or service. It can be used to achieve a lot of different goals like encouraging website visits, improving customer service, encouraging social media engagement, and especially, converting potential prospects. If you have the budget, it’s best to work with a video production company or a graphic design agency in Singapore that offers unlimited design solutions. (these 2 links are do-follow)
5 Reasons Why Video Marketing Is So Effective
Here are the 5 reasons why video marketing is an effective tool for all types of businesses:
1. Consumers love to watch video content.
When it comes to brands, consumers highly prefer consuming video content over other types of content like emails, text posts, photos, or blog posts.
Before making the purchase decision, your prospects will use a variety of ways to do some research on your business, your services and alternative options. These methods include using a search engine, visiting an official website or social media page, checking review websites and industry leaders.
Incorporating a video into all of these platforms that a user searches for will help you give them more of what they want while also providing something entertaining and informative which can eventually lead them to convert.
2. Videos are versatile.
Whether it’s a retargeting ad, social media post or a video explaining your products, videos open up plenty of opportunities to reach out to your potential clients. Make use of different video types, formats and platforms to reach your target audience at multiple touch points.
3. Videos are great at informing and educating consumers about products or services.
Videos are useful for being an entertaining and convenient way for educating consumers about your products or services. Highlighting the features and benefits of your offerings through a video can be one great example of a video idea you can use.
Almost all (94%) of marketers say that videos have had a huge help in increasing user understanding of their own product or service.
Prospects will only convert once they are able to understand how you can help them solve their problems. What is great with videos is that you can use visuals to clearly explain how everything works.
4. You can build customer trust and loyalty through great videos.
Building customer trust and loyalty is important when it comes to establishing long and fruitful relationships with them. Videos are great in establishing these as they allow you to humanise your brand.
Using a presenter for your videos that is appealing and relatable lets you assign a face to your brand and can make it more authentic, friendly, and trustworthy in the eyes of potential prospects.
When they feel a deeper connection with your brand, they will be more likely to convert and purchase your products or services.
5. Videos are an effective way to boost conversions.
90% of consumers have said that a video helps them when they make a purchasing decision. This is because great videos can provide everything that a consumer will be looking for when wanting to learn more before buying something.
Videos can also be great for conversions on websites because they keep visitors around for long enough to browse through other parts of the site. Website viewers stick around for about two minutes longer if it includes a video.
There are a lot of different ways that videos can be used to convert more prospects which will be discussed in the next section.
6 Ways You Can Convert More Prospects Through Video Marketing
These are 6 different ways video marketing can help you and your sales team convert more prospects into actual buyers:
1. Showcase your products through informative and engaging product videos.
One of the best ways for businesses to inform consumers about their products is through product videos. With product videos, you can showcase your products in an informative and engaging way that is not possible with just reading articles or looking at photos about it.
Product videos give you the opportunity to display the appropriate context of when your product can be used and also show how it should be used as well.
73% of consumers are more likely to purchase a product after watching a product video that accurately explains the product and its benefits.
What is great about product videos is that you can provide all of this in-depth information and context to your viewer in just a short amount of time. This leads to a higher chance of them being engaged throughout the whole video and can also help with recall.
When prospects can fully understand your product through these videos, they will be much more likely to convert.
2. Provide testimonial videos that allow previous customers to highlight their experiences with your business.
Online reviews and feedback are something that a lot of consumers look for when trying to research a product or service.
Providing testimonial videos is a great way for you to highlight the positive experiences of previous customers and let them talk about how good your products are to prospects.
A video testimonial and review can be a lot more impactful than a written testimonial because it can feel more authentic. You will get to watch people talk about their experiences and see their facial expressions and their tone of voice while speaking instead of just reading about it.
When you get to make great testimonial videos, more people will buy from you because they will trust and you believe how good your products are.
72% of consumers say that positive testimonials increase their trust in a business.
3. Use personalised videos to convert prospects into clients.
Another way video marketing can accelerate the sales process and boost your conversions is through using personalised videos and sending them directly to your prospects.
Personalised videos are custom-made videos for specific individual viewers. These videos can incorporate personalised elements like the prospect’s name, company, or email address onto the video that they will watch.
These videos are great for converting prospects because you can make them feel special all throughout the video and you can also create a deeper personal connection with them.
They will be more engaged with the information in the video because you included personal elements that are only just for them which will make them feel more compelled to convert.
4. Create interview and Q&A videos to establish yourself as an industry expert.
Establishing yourself and your business as an industry expert is important as this can instill confidence in consumers to trust your brand and its products.
One effective way of doing this is by creating interviews and Q&A videos. WIth these videos, you can answer questions and provide different types of advice about your products and your own industry.
You can either invite industry experts or do these on your own once you have established a larger following. Either way, it is a great way to give audiences a closer look at how your industry and your products work while also establishing yourselves as industry leaders and experts.
When prospects see that you are knowledgeable and insightful, they will be more confident about trusting your brand and its products.
5. Include an effective call to action in your video.
All of these video efforts won’t matter if you are not able to include an effective call to action at the end of your videos to urge viewers to perform the task that will lead to their conversion.
You should remember that when you create your video content, you should always have your call to action in mind throughout the whole video creation process. The story and content of your videos should be able to naturally lead viewers into your call to action.
Another thing to note when it comes to your call to action prompts is that you need to make them easy to understand and perform.
If your instructions are too complicated or require a lot of steps, a lot of viewers will not convert. You have to make everything easy and clear so they can convert immediately after watching your videos.
6. Publish your videos on the appropriate platforms.
Lastly, you will need to decide where the best platforms are for all your videos. Your choice of platform will ultimately depend on what conversion you are looking for from your prospects.
If you are looking for people to buy more products online, then you can place product videos and testimonial videos on your eCommerce website. If you need more sign-ups from prospects, you can send personalised videos through emails.
There will be the right platforms for each specific conversion that you are looking for. You just have to make this clear even from the beginning of your video creation process.
- Take a closer look at all of the different video types that will allow you to achieve the specific conversions you are aiming for.
- Come up with video concepts, ideas, and stories for the video types that you want to create.
- Finalise your video marketing budget for when you want to hold your own production or higher a video production company that will help you and guide you throughout the whole video production process.